FONTCUBERTA, Joan - Pandora's Camera

Originally sealed copy!

Background information

"This book, 'Pandora's Camera,' by Joan FONTCUBERTA is the first English translation of a renowned collection of essays in which he considers the technological changes that photography has undergone in recent years. The medium is caught between loss and hope, between the disappearance of silver gelatin photography and the possibilities of the digital medium. Here, the Spanish photographer and essayist uses the motif of 'Pandora's Box' to conceptualize the capricious nature of photography and its volatile relationship to truth. This uses the Greek myth about a large vessel that contains myriad forms of human misfortune or blessing, depending on the version you read.
As 'Pandora's camera', digital technology signifies misfortune for some and liberation for others. it is accused of irretrievably discrediting truthfulness, but at the same time introduces a new degree of truth.

Content

In his trademark ironic style and playful tone, Joan FONTCUBERTA explores in 'Pandora's Camera', the new principles that have emerged within the digital ecosystem in witty essays such as 'I Knew the Spice Girls' or 'The Secret of the Missing Nipple'. ' His critical reflections and poetic evocations are inspired by the hope still to be found in the notion of a postmodern Pandora camera - a camera that not only describes our environment, but also creates transparency." (freely translated, © Mack Books, 2014)

About the Spanish photographer and author, Joan FONTCUBERTA

(Photo) Books by Joan FONTCUBERTA