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Background information
"The book 'Business meets art: Why art is good
for companies' by Ulrike Lehmann is the first comprehensive
presentation of how art stimulates creativity and the communication
process in companies and how important it is for employees. In the age
of digitalization and Industry 4.0, the world of work is changing
rapidly. Robots and automation processes are taking over many different
tasks. In the future, people will be required to use all their skills,
and creativity in particular will be an outstanding characteristic.
Even
if art and business appear to be two separate areas, many similarities
and exciting synergies are crystallizing. Many practical examples and
images are used to illustrate all conceivable areas, such as art in
human resources, in the creative process, in internal and external
communication and in marketing.
Content
In the book
'Wirtschaft trifft Kunst: Warum Kunst Unternehmen gut tut' (Business meets art: Why art is good for companies) by Ulrike Lehmann, over thirty
renowned authors, including managing directors, company owners, artists,
art historians, economists and scientists, discuss the ideal and
material (added) value of art and provide insights into the mechanisms
of the art market.
They show how artists build up a brand, present
examples of art in corporate collections and on company buildings as
well as ongoing projects by artists in companies.
The individual chapter headings
- Art in human resources
- The (added) value of art
- Art collections in companies
- Art on and in buildings
- Communication, marketing and art
- Art projects in companies