Background information
"'Aloe'
is the name of is a group of 21st Century Punk Intelligentsia from St.
Petersburg, Russia - a new subculture community inspired by pop-culture
of the 1990s and 2000s. 'Aloe' was founded 9 years ago by Yana
Perovskaya. In the beginning it was a tiny second-hand store. Yet now
'Aloe' has its own clothes brand, every occasion outfit rental, they
release recycling collections, participate in charity initiatives,
actively advocate for an ecological lifestyle and organise the famous
Dikoe Disco party. Last gig were attended by seven to eight thousand
people.
Content
The
book 'Aloe' by Daria NAZAROVA tries to describe the spirit of this subcultury community.
The book cover was made from a fabric similar to that use for clothes
tailoring and the unicorn patch on the cover is Aloe logo. Thermal
sticker on the flyleaf is also used in clothes making. There are a lot
of hand sticked inserts and stickers because the book was creating with
an attention to detail as same as Aloe clothes and the party decor. At
the end of the book you will find an envelope with postcards and
stickers usually printed for giving away at the entrance of the parties.
Questionnaire for friends made by Yana is the key to understanding the
book. Answering the questions you can feel yourself as a part of the
community, a friend. Also you can find some of my answers at the photos.
Entire design of the book refers to school questionnaires for friends
which were popular in 2000s. For many in Russia, It evokes a magical
feeling of nostalgia." (© Fotografika publishing,
2020)