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Background information
"At the dawn of photographic history, the sky was gray and the dictum of artistic photography and photojournalism was black and white for a long time. Although the first widely usable slide film came on the market as early as 1935, color photography remained the preserve of the advertising world and was considered commercial, vulgar, and non-artistic. Regardless of this, from the 1960s onwards, more and more photographers discovered other and new creative possibilities with 'New Color Photography'.
The work of William EGGLESTON, spanning more than five decades, contributed significantly to this paradigm shift. Along with Stephen SHORE, Saul LEITER and Evelyn HOFER, he recognized early on the unmistakable power of color and its unique quality for depicting the everyday. Especially since he by no means pretended to expose the beautiful in the incidental. Instead, he coated the banal with a moment of the uncanny and enigmatic: "Precisely because color is so close to human perception, William EGGLESTON had to constantly scrutinize his own surroundings by means of photography-as if even the frozen food in the freezer didn't faze him, not the ketchup bottles on the counter, and certainly not the guns that appear, as if by chance, in so many of his pictures." (© Steidl Verlag,2023)