A New American Picture - German Trade ed.; Orig. WHITE PRESS ed. in PARR/BADGER, Vol.III

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"In this compelling collection of virtual street photography, Rickard has selected and manipulated a series of images from Google Maps Street View (...). R. used the [Google©]archive to take a virtual road trip around America, searching for scenes that caught his eye and then photographing his computer screen with a 35mm camera mounted on a tripod. Then he manipulated the digital image files in Photoshop, and printed them with an inkjet printer.

His selections are inspired by his conflicting views on America (including his outrage over social injustice), and informed by the work of many photographers of the American landscape—from FSA photographers to William Eggleston to the New Topographics photographers, among others. R. emphasizes the down-and-out: the low-income sections of major American cities, with loiterers on littered streets, and in front of cut-rate liquor stores and abandoned commercial buildings that speak of lost hope and prosperity. He shows junk cars, mobile homes and the general ruins of rural areas.

On one level, it’s a bleak fest, and we’ve seen it all before. What makes Rickard’s work so compelling is the odd remove of the Street View cameras and the Polaroid-like colors and soft focus of his manipulations—both of which give the work a surreal, painterly quality. He emphasizes that it is not a journalistic project, and says, “I didn’t expect that it would prompt any sort of change.” But the dream-like quality of the images at least leaves room for hope that perhaps we can wake up from this, and do better." (David Walker)

Das Buch "überrascht mit einer völlig neuen Herangehensweise an die klassische amerikanische Straßenfotografie. (...) Sämtliche Aufnahmen entstammen dem Archiv von Google Street View: Über zwei Jahre lang durchforstete Rickard deren umfassendes Bildarchiv und 'erfuhr' im wahrsten Sinne des Wortes die unbemerkten, übersehenen Straßen Amerikas, triste Orte, vergessen, wirtschaftlich am Ende und oft verlassen. Mit geschulte, scharfem Blick entdeckt Rickard diese fotografischen Momentaufnahmen des urbanen und ländlichen Zerfalls und decodiert sie. Die maschinen-generierten Bilder fotografiert er vom Monitor seines Computers ab, definiert den Bild-ausschnitt und löst sie auf diese Weise - als künstlerischen Vorgang - aus dem Kontext ihres automatisierten Ursprungs." (publisher)